Malaga pleads guilty in its international tourism campaign
Spot and cutting-edge advertising in multiple formats to seduce any tourist
In beon. Worldwide we created the advertising campaign 'I feel guilty of your best moments', for Turismo de Málaga to promote itself in the international market of the United States, the Middle East and Asia. The leitmotif of the campaign plays with the idea that the city of Malaga “feels guilty” for exceeding visitor expectations and captivating people who live experiences in the destination. The campaign required 26 days of filming throughout the year to capture the city in all its seasons and festivities and is made up of a general spot and fourteen specific spots as pills that revolve around tourist segments, markets strategic and special dates in the life of the city. The campaign has become a finalist for the 'TV & Film Awards at the New York Festivals'.
