Organization of gastronomic events for Lidl Spain
This gourmet event for Lidl took place in unique locations
We organized a Gourmet Roadshow for Lidl, designing and developing several gastronomic events that toured several cities creating ephemeral restaurants located in unique locations - from old convents to parking lots - to bring Lidl's Deluxe gourmet experience to a wide audience. The planning of the event included everything from the selection of locations to the execution of a unique experiential design, including the integration of digital communication strategies, PR and influencer presence that maximized the reach and interaction with the public and achieved a significant impact. , consolidating Lidl's image as a leader in gastronomic innovation and cutting-edge culinary events.
