Designing high-impact experiences for Dyson
Brand activation in a cinema environment
We participated in the San Sebastián International Film Festival designing a high-impact brand experience for Dyson, a leader in vacuuming, drying and hair care technology. From the iconic red carpet, Dyson surprised the public and the media with a live demonstration of its powerful vacuum technology. At the same time, in a personalized suite at the María Cristina Hotel, the movie stars experienced the advantages of Dyson hair care products. At the heart of the festival, an interactive stand was erected where the public enjoyed hands-on demonstrations of the full range of Dyson products. This comprehensive brand activation strategy positioned Dyson as a leader in technological innovation, leaving a high-impact image on the festival and its attendees.
