Brand experience to activate Persol sponsorship
The brand shone with an innovative bet at the San Sebastián International Film Festival
Persol surprised the media and celebrities at the renowned San Sebastián International Film Festival with personalized suites within the emblematic María Cristina Hotel, offering an experience that included an exclusive welcome pack and the possibility of personalized advice for choosing its iconic glasses models . This approach allowed Persol not only to enhance her presence on the red carpet, accompanying distinguished figures such as Monica Bellucci, but also to capture the attention of the national and international press, ensuring a prominent role at the event. The Persol sponsorship activation demonstrates our capabilities at beon. Worldwide to combine the design of exclusive spaces, communication and PR strategies, and a unique brand experience, setting a new standard in the promotion of film events.
