Comprehensive advertising campaign design for Pilot V5
Design and implementation of the launch campaign for the new Pilot V5 pen
We conceptualized, designed and implemented the launch campaign for the new Pilot V5 pen model, connecting the characteristics of the classic model - ink capacity and writing speed - with the dynamism of running. This advertising campaign ranged from television media to digital outdoor advertising and points of sale, each element was designed to highlight the functionality of the product. The creative strategy, including the use of trams in key cities, brought unique visibility to the campaign. This approach, which encompasses design, creativity and effective communication, consolidates our ability to create relevant and lasting brand experiences, focusing on highlighting the real advantages of the product in an innovative and attractive way.
