Nissan Qashqai Urban Challenge: Innovation in Automotive Events
We coordinated the launch event of the new Nissan Qashqai product, in which we stood out for the innovative dynamic scenography
Our team coordinated the Nissan Qashqai Urban Challenge, an event that marked the launch of the new Qashqai through a Mountain Bike circuit in important European cities. It stood out for integrating advanced logistics and dynamic sets, adapting to the unique characteristics of each location. The planning included the creation of urban circuits, complemented by the assembly of furniture, audiovisual structures and the production of graphic material, offering an immersive and participatory experience. This project reflects our ability to overcome logistical and production challenges, providing creative solutions in scenography and assembly for the automotive sector and establishing new standards in the implementation of automotive events.
