World presentation of Goodyear Tires marked by innovation
beon. Worldwide led the organization of the international macro event that brought together more than 1,200 guests
Our agency led the global presentation for the American tire company Goodyear, marking a milestone in the automotive industry with an international event that brought together more than 1,200 guests from 30 countries. This project was designed to position Goodyear as the undisputed leader in the premium tire sector, through a comprehensive brand experience. This meeting, under the motto “Safe For a Reason”, stood out for its ability to merge advanced technology, design and ephemeral architecture, creating premium driving experiences. The activities, which included test drives and road demonstrations, were complemented by the exclusive “Hall of Fame”, offering a complete experience that highlights the Goodyear brand as synonymous with innovation and quality. This project exemplifies our expertise in design, technological development and production of international events, ensuring effective communication and a memorable experience to strengthen Goodyear's relationship with its vendors and customers.
