Roadshows and trade fair stands for Zalando
Design and launch of recruitment and loyalty campaigns
Zalando, the German fashion multinational specialized in the online sale of footwear and fashion, wanted to carry out a campaign to attract and retain its customers. For this we carry out the design and transformation of several VW Multivan vehicles into presentation supports. Using these vehicles adapted for presentations, we carried out a roadshow in which we toured Europe to visit customers and inform them of the brand's news. At the same time, and as part of the campaign to attract new clients, we designed and produced stands for the different fashion fairs in Europe. A novel idea that brought the product closer to the customer and created a very personal bond. The vehicles not only went from city to city but were also available at the stands as part of the Zalando exhibition.
