Immersive experience

beon. Worldwide was responsible for creating an impactful virtual experience reaching more than 80,000 fans

We create and develop the activation of sports brands with LaLiga Corners and the LaLiga Movistar Experience. This innovative project in the football field, which reached more than 90,000 fans, was designed to maximize the visibility of LaLiga and Movistar, emphasizing their commitment to the technological forefront. Through a series of corners at strategic points, we offered a comprehensive immersion in the world of sports using technologies such as 360º videos on Oculus, augmented reality games, and virtual exhibitions. In addition, the Movistar LaLiga Area became an epicenter of brand awareness, where fans could interact with exclusive content and participate in unique events. This multidisciplinary approach, which ranged from design and ephemeral architecture to technological development and communication management, reaffirmed our ability to create connections between brands and consumers, elevating sports entertainment to new dimensions.