Product Placement

Cabreiroá sponsorship activation within the framework of the San Sebastián International Film Festival

From beon. Worldwide we carried out a successful sponsorship activation through product placement for Cabreiroá at the prestigious San Sebastián International Film Festival, integrating the well-known water brand in the Official Press Conferences of the event, where prominent figures such as Bradley were gathered. Cooper, Danny de Vito and Robert Pattinson. We achieved unprecedented exposure by focusing the strategy on a discreet and highly effective Product Placement, capturing the attention of filmmakers, actors and specialized media. This action generated massive media coverage, expanding Cabreiroá's visibility not only within the festival, but also in all associated communication channels. With this initiative, beon. Worldwide demonstrates its ability to create unique and high-impact brand experiences at events of international relevance.