Communication strategy and promotional campaigns for Continental
We assume the management of digital campaigns to promote the products of this tire brand
Our work for the German tire company Continental focused on revitalizing its brand presence through communication strategies and promotional campaigns in the digital sphere. We implemented a series of actions at points of sale and digital platforms, using varied supports, all designed to maximize brand visibility and focused on directing users to a microsite for registration. This approach not only increased the visibility of the brand but also improved the acquisition of customer databases for future direct marketing actions and promotions, and streamlined the management of tactical campaigns and the processing of awards. This integrated approach highlights our leadership in technology development, demonstrating our commitment to effective communications solutions and creating digital campaigns that drive results.
