Creation of the La Liga interactive stand at the Davis Cup
La Liga's stand at the Davis Cup integrated virtual reality and interactive experiences
In a pioneering project that unites football and tennis, LaLiga's sports technological activation in the Davis Cup was an example of innovation and entertainment. Our 42 m2 booth, called Match Zone, became the center of attention, offering more than 10,000 fans an interactive experience through virtual reality technologies and interactive digital solutions. The designed activities, such as Team Selfie and Orbit, allowed visitors to immerse themselves in the sporting experience, offering to experience the celebration of victory through sporting scenarios. By implementing tailored digital content and efficient registration systems, we strengthen the connection between viewers and brands, consolidating our position as leaders in the creation of sports entertainment experiences, ephemeral architecture and digital communication.
