“Virtual reality is essential in business pitches”

Luis Miguel Núñez is a Motion Graphics designer and he is very positive about the future of holograms and artificial intelligence for such as ‘innovation craving’ industry such as this one.

What is the main role of technology in this industry?

The main role of technology in events is that of a differentiating element. The goal is that attendees remember incredible, unthinkable events forever.

Which advantages does technology bring to events?

Our role as professionals is to incorporate technological trends to actions and activities that occur in event world. IR Games is one of our products and it is specially designed to improve team work, something that is absolutely crucial in corporate events.

What technological elements or apps are currently in-demand?

Our virtual reality presentations are essential for clients to know exactly what the proposal is about. Also, it helps to place value on the creative part.

Augmented reality, virtual reality, artificial intelligence… Which one thrills you the most?

I love the jump virtual reality has accomplished in the last few years in our own department. And I hope it will continue to grow in the same direction. Holograms are also a favourite within my research field.

Which is the future of applied technology in the event industry?

My bet is that our near future involves both holograms and artificial intelligence. In fact, the blending of the two trends is the future for a super innovation-driven industry as ours.