Signage in events is often something that goes unnoticed. However, is a question of the highest importance in the sense that it deals with security and guests flow. Signage elements ensure the correct development of our event, and also helps our attendees to feel at ease in the venue.
Some of the signage elements that should be considered are the following:
Names of different rooms or areas
Having signs specifying the name of each space will help the flow of attendees and will provide them orientation on the locations of the different activities that will take place during the event.
Indication Signs
In order to guarantee the right visitors flow, it is important to use the appropriate signs to indicate our guests how to move along the venue when arriving at the different spaces. This will be even more important if we consider that some events are held in extremely large locations, several floors, etc. This is why it is crucial to indicate in which areas they will find spaces such as the auditorium, the meeting rooms, or the exhibition areas, for example.
Registration area
Credentials desk is usually a hot area that requires extra planning, as it is usually a free-flowing area. This is why we need to provide our guests with all the information they may need to move from one point to another, according to their participation role.
Event timeline
Guests generally appreciate a lot these type of signs as they help them to find all the timing information of the programmed activities.
Emergency signs
This group is mandatory as they are related to safety and security. Emergency exits or evacuation plans must always be correctly placed and visible at any time. Although all the venues aimed to event celebrations must comply with these standards, it is our responsibility as event planners to make sure everything is correctly signed during our event.
We should never forget that signage is an essential part of our event, just as any other organization issue. Consequently, all these elements should be designed under the same aesthetic pattern, and include corporate logos. Moreover, we will always consider that all signs must be visible from a long distance. Prior to the event celebration, try to be in your guests’ place and perform the whole tour. It is a great way to check that everything is ready for their arrival.
