We travel to Rome this time to meet Antonietta di Costanzo, from the Sales Department, who talks with us about how the company is seen by the international markets.
How would you define your work at beon. Worldwide?
I am the responsible of the development of the Italian market and other European niches, as well as of becoming into contact with potential clients. My work is based in the so-called ‘soft-skills’ which combine empathy, understanding of the brands needs, and ability to build trustworthiness.
Also, you have to be top professional in the sense of constantly update your knowledge in the market, and be able to suggest the service that best suits each client.
Which are the values that differentiate beon. from competitors?
Whenever I introduce the company in any presentation, customers are always impressed by the many different aspects and services we offer and cover. Our own production makes us very competitive and allows us to offer a 360º event approach, providing in all cases a comprehensive service.
Also note that most agencies have technology providers while we have a department fully focused in this field, and ready to offer the latest tools and custom software. Innovation makes us unique because it allows us to look forward to new trends and ideas.
beon. lives the future with a vision of future!
And which assets do clients value the most: Innovation, internationalization, technology, our expertise and integrated service…?
In this economic moment we are living in, companies want to achieve the greatest impact with their most valuable investments. Our integrated event and communication service grants beon. an unbeatable added value worldwide.
We are entering a ‘live communication’ era where events are increasingly becoming marketing and communication tools capable of empowering brand awareness, positioning and, consequently, customer loyalty, as well as participation of interest groups.
Another important advantage is that we are located in southern Europe and multinational companies feel more comfortable knowing that they are in contact with an agency that can share the same cultural background and that they can trust us in different countries within their competence.
Brand needs, are the same no matter where?
Most of our clients are multinational companies and the brands needs are similar in all Europe.. Companies ask for precision in the attention to detail, deadlines, personalized services, assistance, and creativity. W emust be able to provide them with something unique, different, and exclusive.
Recently you were attending the IBTM World trade fair. Please, tell us your insight there.
It was my first time in this interesting and exciting experience. The whole international team has been workign hard these days. In fact we had 200 meetings in just 3 days! This trade fair is a great opportunity to meet with companies and agencies around the world, sharing experiences and finding ways to collaborate in the future.
An truly international showcase for us, where our design and production teams did an excellent job!
I feel so lucky and proud of being part of this big beon. Worldwide team!
