Images occupy a very important place in any event or project. All we may offer to our guests will reflect the way we work. This is why is crucial to know what we want to transmit, which feelings to arise, and which memory we want to create in the minds of those attending the event.
Graphic images are descriptive visuals representing ideas, concepts, behaviors, or processes. The act like visual hooks that, starting from basic elements, make a message much more apprehensible. Graphic images allow a brand to highlight or evoke something long-lasting, and facilitate the analysis and understanding of a given information.
A visual image must comply with several basic functions, such as:
– Grabbing the audience attention
– Holding the audience attention
– Transmitting information
– Creating unforgettable contents
The objective is to elaborate a graphic design which effectively communicates the message to the audience. In order to attain a strong brand positioning it is necessary to know clients and generate emotional bonds with them. It is a crucial task to listen to the audience’s needs, values, and behaviors to understand how are the users of the brand’s products and services. Only by doing this we will be capable of reflecting in an image or design line everything a company wants to transmit.
Once the idea is clearly established and all the information is gathered, the creative team conceptualize, explore, get information, elaborate drafts, etc., until they reach the perfect ‘concept’: an image that reflects through a visual a design or idea to be used in a specific industry, events world, or other corporate or public spheres.
