Technology that empower events
Events are one of the main drivers of brand positioning, brand launch, and a powerful way to create an emotional bond with the client. And if events are in constant evolution, technology is even more so. Now, we must know how to leverage technology and use it as a shuttle to boost our event. Creating […]
What to keep in view 2020 event world?
The world of events is constantly changing. New trends this year are very powerful and there is no other way that jumping to the bandwagon if we want to make an impact. This is why knowing what leading trends in this 2020 adapt best to your event and how to apply them to maximize their […]
“Today there is no difference between online and offline”
This week we shared a cup a coffee with Paloma Moreno, Communication Senior Consultant at beon. Worldwide. With a wide, solid expertise in this field, she told us her strategic views regarding when it comes to communication planning and how she sees the relationship agency-media. What we should take into account when elaborating a communication […]
The importance of the target in advertising
The aim of our profession lies in the existence of a target. Without it, our devoir would be pointless. Our campaigns are the reflection of the society they are created for. A few days ago my teen soon showed me some 50s ad pieces they were discussing at school. He was bewildered about those women […]
“Philologist: the one who loves words. Definitely, that’s me.”
This week we talked to Eugenia Fernández, from beon. Translation Services., who highlighted three mandatory skills in this field: versatility, empathy, and fast response without losing any quality. How is your daily work and how do you plan it? Basically thanks to internal communication. My co-workers inform me of what they need, in which language, […]
“What yesterday was a trend today is outdated”
Marta Pérez, Advertising Account Executive at beon., shares a picture of the industry, its digital and channel trends, and new web techniques. Define the current status of the advertising industry, your professional field. As a general rule, clients know the variety of advertising tools available. Our task is to know how to advise and determine […]
How can the MICE industry contribute to more sustainable events?
Every day in every country dozens of events take place generating a big environmental impact. This is why we should endeavor to make increasingly sustainable events. For example, one way to out a hindrance on the excesses generated in an event, thus avoiding an impact on the environment in which this is celebrated, is to […]
Airbus brings the Space closer to Seville
beon. Worldwide lands in the center of Seville with the installation of Stellaris, an exhibition that showcases all the projects by Airbus and the European Space Agency ESA. San Francisco square in the heart of the Andalusian capital was the chosen location to host a three-day exhibition which had the aim of bringing space closer […]
LaLiga leagues with tennis thanks to VR
LaLiga joins this year the biggest international tennis tournament, the Davis Cup, as event sponsor. On the occasion of this sponsorship and together with beon. Worldwide, LaLiga launched a series of tech-based activations with the aim of uniting both sport competitions. beon. designed and produced a stand, the Match Zone, which included in its 42 […]
“When you do not find inspiration, it is time to disconnect without disconnecting”
Our workmate Hernán Toro, copywriter, talks in this interview about the importance of understanding 100% the needs of the client to start working in the creative concept of the campaign. Besides, he shares his tips about getting as much inspiration as possible. How is your daily routine? Generally, my work is quite fun and different […]
