Most geeks see the future in AI, no matter if applied to event industry or even marketing. But, what does AI offer to the Marketing field? How is AI applied? Which new horizons are opened? AI applied to Marketing is a new paradigm.
The goal of this technology is to introduce human logic behavior into machines, thanks to the advances of neuroscience and robotics. Starting from here, it seems that our life will be far way better with the arrival of AI.
In a more and more competitive environment where brands fight for the audience’s attention, personalization is a key, distinguishing element to achieve success. Most of the brands still do not use personalization in their contents, as adapting their message to an infinity of small audiences is a big effort. However, AI applied to marketing allows brands to offer consumers exactly what they need at every moment.
AI applied to marketing follows a natural process involving a study to know the interests and wishes of target consumers, and even getting ahead of them, offering solutions in the right moment. This is achieved through formulas which analyze internet habits and behaviors, and then launching through the appropriate channels an optimized, personalize message that make them feel unique and special. This will lead us to the question of considering if this technique is either an aggressive and invasive technique or it creates new opportunities.
This solution fosters the value and impact of contents, provides information about the leads, improves engagement and customer loyalty, and boosts user experience. Fast processes is a distinctive quality in AI, as it allows real time actions, and immediacy is a key factor in optimizing marketing tool and generating a lasting experience. Finally, it is important to take into account that this marketing investment should rely on Big Data analysis to optimize and capitalize all actions accomplished.
Open marketing strategy to this new technology and benefit from all it can offer.
Beatriz Romero, Digital Director at beon. Communication
