Beatriz Galdón, one of our colleagues at beon. Communication, talks about the new audiences, more demanding and digitalized, and the pains and perks in our mission to satisfy them.
Three skills all advertising professional should have.
Advertising professionals must know how to work in teams, be empathic and understanding, and, above all, be passionate about this industry.
Elements that are essential part of a successful advertising campaign.
Creativity is the key of all campaigns, though it always must be accompanied of an appropriate management and a relation with your client based on transparency and trustability.
Could you highlight some of the industry trends?
We live in a super fast-paced world. We receive hundreds of advertising impacts every day. We have to adapt contents in order to provide stories to a much more demanding, digitalized audience. We have to look constantly for new strategies that engage this audience to interact with brands.
In your opinion, what would be the ideal client-agency relationship?
It must be an empathic relation. A space for communication and understanding where both brand and agency respect and trust each other.
What kind of advertising campaigns would you love to land?
One of those campaigns that are forever remembered. As BMW’s iconic spot, ‘Do you like driving?’, for example.
