Though some may think it is too soon to talk about Christmas and be wrapped by advertisements and commercials… they are wrong.
Christmas is here and every year brands try to innovate with their Creativity and make an impact on the consumer’s mind.
As we could imagine, there are many ways to grab customers’ attention, and below there is a broad classification of the most popular kind of ads, that we can find everywhere these days.
Emotional
Those commercials trying to appeal the sensitive part of the viewer, in order to empathize with them, trying to get them emotional and generate sentimental bonds between brand and final consumer.
They are usually set in family Christmas dinners, friends reunions, or other types of seasonal meetings and celebrations. A clear example of these ads could be those of the Christmas lottery.
Purely aesthetics
Fashion, style, and artistic beauty are associated to feelings, modos and brand, of course. Generally, these commercials have not a very complex storytelling. They do not seek empathy from the empathy, nor transmit a specific set of values, but rather taste for taste’s sake.
Passion, ectasy, or luxury are the elements that prevail in these commercials always starred by people in love. A clear example of this would be the perfume industry.
Just for sale
The goal is sell, sell, sell. And persuade consumers to buy the product, which is presented in a simple, straightforward way, even with the prices visible as an incentive to entice customers to purchase it. An example of this typology will be the retail of convenience advertisements.
Christmastime is the perfect momento in which all companies leverage the consumers’ mood to maximize their sales using the methods that best fit their purposes, core values, and target audience.
