Advertising never takes a vacation! In summer we all try to disconnected for a few days, but advertising seizes this moment just to get anew, be more creative, and offer its best version. Many brands see this season as the ideal time to connect with their audience and increase their sales. Campaigns pursue creativity, going beyond the ordinary to capture the attention of users enjoying free time and relax.
For summer advertising campaigns, experts should launch groundbreaking contents, original and innovative, with the aim of generating thrilling memories. The goal is to present unique advertisings that linger in everyone’s memory year after year, and creating expectation year after year.
Some tips that will boost advertising impact during this season:
– Adding influencers or celebrities to our new campaign.
– Using trending music that stays in our audience memory for months.
– Making short films or catching adverts, always a sure path to commercial success. Portraying some of summer’s best moments.
– Engaging our audience in fresh actions and campaigns.
We should also take into account that good weather invites to take outdoor actions, so it is highly beneficial to take our brand to the streets, as an easy, natural way to reach our audience.
Many brands retain customers during this period and explore in deep their markets. A rather popular technique is the use of direct marketing campaigns at the beach, open spaces, busy streets or shopping malls, with the objective to catch as many viewers’ attention as possible.
