Our Office Director at beon. Portugal, Isabel Lepikson, analyzes the current situation of the event industry in Portugal, highlighting the importance of a perfect execution of every project, as the main goal of brands to optimize their ROI and to achieve their positioning objectives.
Portugal, besides being awarded as best European destination by the World Travel Awards, has also achieved another two recognitions: Madeira as best island destination, and Lisbon as best cruise port and City Break.
Lisbon ranks among the 10 world’s most sought-after destinations for MICE professionals, according to the last report published by the ICCA…
Bearing all this in mind, what are your views on the current event industry in Portugal?
Portugal’s event sphere is a vibrant, buzzing, booming industry. This country has a newly refurbished network of venues and the investment on this field are a government priority. Apart from Lisbon, destinations as Porto or Algarve region, smallest cities such as Coimbra or Sintra, are the perfect setting for memorable, unique events. Beyond the country natural charms, local culture and fields like architecture, design, music, or gastronomy are core to our biggest assets. A superb range of possibilities that enables us to offer unique experiences for all kinds of groups and projects.
Great international companies are establishing in Portuguese lands, and such is the case of Google, which will increase the competition level in the country, while opening the way to new investments.
Please highlight the greatest events in the country.
Web Summit started in Dublin and has become one of the most powerful technological meetings in the world, gathering big names and international brands to define the next global tech trends. On November 2018, Lisbon will be hosting the third edition of this event.
Portugal, likewise, focuses on the objective of becoming one of the international standards in sport events, as the European Capital for Sports 2021. The country vies to host the next Olympic Games, and we are looking forward to welcome that day.
This year our city was the chosen destination for Eurovision, the traditional and major showcase of Europe popular music performance. This benchmark reinforced Lisbon’s potential for hosting great international events.
What do clients usually require when organizing events? What are the most in-demand business services?
Clients expect a flawless execution that helps to attain their event objectives and maximizes their ROI. Some of the most demanded services are creative design and development, production, and logistics.
beon. Worldwide tries to strengthen the Group positioning in the European MICE industry as expert in events management and production. How exactly does beon. Portugal contributes to this scenario, together with the know-how of such a consolidated group as beon. Worldwide?
beon. Portugal positions itself as partner capable of offering integrated solutions, beyond the organization. Our 360º, in-house production is our major differential value, and allows us to develop extremely innovative projects with a flawless execution, at a competitive price.
