We organize events in order to create emotions, impress our audience, and offer them new experiences. Neuroscience proves that of our decisions are based on emotions. This is why we must to take into account the human brain and the way it reacts to certain situations.
During the last years, the industry of events have continued growing, up to becoming an effective communicative tool capable of bringing close brands to final consumers. Events consist of multiple parts and all of them have a communicative capacity: from the food served to decoration, from the use of colors to the chosen venue, all elements reflect a message. In this sense, the last trend is specially linked to our audience response: neuroevents. Considered a new type of event within corporate events, neuroevents unify neuromarketing and experiential marketing, and outstand due to their capacity of producing positive emotions and memories.
When organizing this type of events we must follow a simple question-scheme: what do we want our attendees to feel or recall during and after the event, respectively? Neuroevents pursue unique experiences, moments that create feelings, emotions, and positive memories that build affective bonds among brand and participants.
The increase of event management, the new trends in the industry, and the emergence of new strategies for client acquisition have contributed in the last year to a new way of perceiving events on the part of attendees. Events are beginning to be no longer consider a self-promoting action devised to sell products or services. Neuroevents provide real experiences, using innovative, efficient strategies that really help to attain the objectives set.
