Many Colors Group attended the EIBTM, celebrated on the 18th to 20th of last month of November, in Barcelona. The 12 companies which comprises the group attended the event with their own stand B19, one of the most valued by the visitors.
All companies were very satisfied after having made a very high amount of contacts with MICE agencies and production decision makers. The in-house stand design and production was a reflection of the coordination amongst the different companies. The main focus and interest of the visitors apart of the different production services, were the the technological services, the applications for events with augmented reality, the mobile phone app’s development and the trends in the audiovisual production.
Furthermore, Sunflower Graphics has exhibited some of its projects at the EIBTM’s Innovation Zone, an area where you could find the latest technological trends for the meeting and event sector. Sunflower displayed the OCULUS RIFT, virtual reality devices, and the software development done in the latest projects for this technology.
Next and Expresion dealt with the EIBTM’S Innovation Zone Design, manufacture and assembly
The design studio, NEXT, designed and coordinated the set up of the INNOVATION ZONE within the EIBTM, which was held in Barcelona from the 18th to the 20th of november 2014. The EIBTM is considered one of the leading global shows for the meetings, incentives, conferences, events and business travel industry. The each year more popular Innovation Zone is a dedicated exhibit area to the latest technology products and applications in the sector.
Next designed a space distribution that contributed to give an aesthetic unity. Each participant had his own space, perfectly integrated into a modern and design environment. These goals were achieved using a modern structure made of white lacquered wood, with hundreds of curved lines that involved all Innovation Zone’s spaces.
Expresion, the manufacture and assembly company of the group, was in charge of the execution of Next’s design. Thanks to the coordinated work of both companies, end production and delivery times were reduced, two of the elements quite important in the initial request of the EIBTM. .
Considering the EIBTM engagement and impact in the sector, the execution of the Innovation Zone, has been the perfect example and scenario to show the Many Colors Group services for communication, marketing and events.
