Flexo Experiences was responsible for the planning, organisation and production of an activity for the non-profit organisation Ecovidrio at the FIB festival in Benicassim last July. With a clear brief to promote a festival where sustainability would be a priority, Flexo Experiences took an adventurous approach, creating an experience which would be a perfect combination of fun and awareness raising. The result was “The Battle for Glass”, with duelling teams captained by two of Spain’s most popular YouTubers, Mangel and Sr. Cheeto. With two “Ecotanks”, glass recycling bins decorated with a battle theme, 12 members in each team and “weapons of mass saturation”. Read more about this project at Flexo Experience’s blog.
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