Just a couple of weeks until the summer’s start and festival season has already began. All Spanish cities, especially the coastal ones, welcome big concerts, and all types of local and international artists.
Festivals are becoming increasingly popular among young people, as they are activities that combine music, friends, and lots of fun. These are in fact events that gather thousands of people full of energy to enjoy a great variety of music. And Spain is becoming a flagship for festival world in Europe.
This way, music festivals are becoming the jewel in the crown for brands, as they in turn are basic part of these events. Brand collaboration is absolutely essential for festival management, and therefore more brands decide to get involved in the so-called ‘experience marketing’. A great chance and best option from brands to reach their target audience.
Through specific promos and actions, all brands can be part of these events, but it is highly advisable to relate somehow to the festival, culturally or ideologically speaking.
These are some of the reason why brands want to feature in this kind of events:
– Generate positive value experiences
– Improve brand image
– Motivate brands
– Connect with the audience
– Increase brand loyalty
– Create relationships beyond sales
– Elevate impact and message
– Build an emotional connection
– Multiply ROI thanks to good communication strategies and community engagement.
93% of the attendees belong to the Millennial Generation, and around 80% are consumers of other brands associated to these festivals, which they recommend in the social media.
To amaze and thrill are increasingly the most pursued objectives. And this is attained by providing attendees with innovative experiences who bring the chance to enjoy the festival from a different perspective.
