Since the origin of portrait in the history art, humans have tried to depict the objects and individuals always with a common purpose: to offer a particular image of contemporary society. In that sense, portraits have had always the objective of empowering or boosting any aspect of our character or surroundings.
Photography, or the use of light to create an image from the need of capturing and preserving the artist’s particular perspective upon a topic. And what about commercial photography?
Commercial photography is the art of shooting objects to be used in the advertising industry, and originated around 1900’s by using the popular daguerreotype technique, sometimes colored. Right from the beginning the aim of product or advertising photography was to show the referent in its most appealing and fashionable form. In other words, that particular vision to showcase objects highlighting their most special features or characteristics.
From that moment onwards, media professionals have endeavor along the years to revolutionize this field and present brands the boldest and more attractive visions about their products.
Image has become a key aspect in our existence, determining our perception and behavior. An image is worth a thousand words, and advertisers knows it very well. This is why advertising campaigns are becoming shorter, very visual and with high doses of creativity. The main objective is, of course, to attract target audiences to a new product or retain customers’ loyalty, maximizing their attention. 40% of consumers’ first-buy decision will be influenced by the product image.
At beon. Worldwide, our communication and advertising teams work every day together to help our clients to achieve their marketing goals. A good example of are our different projects developed, where photography is essential part of their strategy and brand positioning.