Pablo Santos, beon. Production Director, shares another vision of the latest Style Masters Contest by Revlon, and explains how such an ambitious, powerful visual show is created.
What were the objectives in this Style Masters Contest 2018?
As far as the production part is concerned, we aim to seek to amaze the audience with a stage design and mise-en-scène never seen before in Spain. The technological elements and tools empowered a unique visual show that exceeded all expectations at production level, transforming the occasion in a real major event.
This is a really ambitious, complex event at both logistic and technical levels. What intricacies are there involved a visual approach like this?
Projections on different surfaces implied a rather technical and meticulous work. First, the screens used for this event were especially built ad hoc, to really match the objectives and effects we needed to achieve.
One of the projection surfaces has the shape of a three-faced prism, with two sides of 33 meters and a front side of 18 meters, formed by 28 semitransparent 10×3 meter screens. A fourth LED screen of 12×7 meters was located at the upstage area to create a depth effect in the projections.
In addition, the 500 m2 floor was also a projectable surface which needed of 6 projectors mounted on the ceiling. The system of screens moving up and down to the beat of the music used different speed engines suspended from a truss structure that were independent from the rest of the rigging.
A non-stop technological display of two hours of duration, and more than 150 GB data used simultaneously.
In an event like this, what are the priorities taking into account the specific particularities of this project?
To accomplish this project, we trusted our professional teams, always ready to perform a flawless, efficient work, and to solve any unforeseen event.
Did you consider the possibility that such an impressive visual display could push into the background the ‘product’ itself?
Not at all. Our production, as in previous years, combines a mise-en-scène as spectacular as possible with the collections showcasing. The essence of this show lies in the catwalk and our mission in to understand and empower them, providing these creations with an added visual impact. This year we have given a special impulse to the technological touch.
How does the audience react to such a spectacular showcase?
Attendees did not want to miss an instant, and they were constantly capturing different moments of the show. We are in a digital era, and the visual is a paragon of absolutely everything.
So far, the event feedback has been amazing.
