beon. Worldwide

“The greatest challenge is to fit a great idea into an optimized budget”

Friday August 30th, 2019

Iñigo Laguardia shares his pragmatic vision on event industry, client’s demands and on how satisfy their needs in this interview.

What are the greatest challenges when facing a new project?

The main challenges of any new project can basically be summarized into two:
First, finding a good idea and developing it at all levels, which is not a simple task. Moreover, the second challenge is n simpler: make it suit a budget. Even with great ideas behind, budgets always remain small.

These two elements are essential for the viability of the project, they are nothing without each other. So, answering the question, I would say that the biggest challenge would be to fit a good idea into an optimized budget.

And the best way to approach the clients’ needs?

Knowing the client, its products, its objectives, and particularities as a company.

Each client is a world and you have to be a bit like a psychologist to understand their needs, but, above all, to make them understand ours. And explain them well those needs will benefit their project. Sometimes it could be difficult for them to understand this, but once this agreement is achieved, half of the work is done.

What are the most popular requests? The latest technology, personalized catering, or environmentally friendly projects…

Wow, that is a very difficult question. I think that our clients are not that specific in a generalized sense, but what they all require of us is a surprising, amazing result.

It is here where the latest technological advances, spectacular stage designs, and all kinds of custom elements come into play… Unfortunately, budgets do not allow the latest technology and we should use our creativity and rely on more traditional solutions. Nevertheless, as I said before, as long as there is a good idea, a project success it is assured, regardless of the format chosen.

What would you say it is coming up in event world’s nearest future?

Everything indicates that innovation will go hand in hand with new technological advances… Surely, in a relatively near future we will see things that we cannot even imagine right now and they will possibly revolutionize the way events work. It will be exciting!

What is your dream event? Something you are hoping to organize someday.

Any which is hosted by the dream client.

Balance Productions

Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco

Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies

Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio

Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


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OnOff Audiovisuals

Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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