beon. Communication continues its line of work for the leading German automotive manufacturing company Continental. A brand that already has commissioned our teams with several promotional campaigns. This is in fact the fourth marketing action in the last two years.
On this occasion, the new campaign consisted of the design and management of a new promotion which involved more than two thousand workshops nationwide. For this in particular, various items were designed such as aerial pendants, posters, informative brochures, stands for the brochures, a letter explaining the promotion to the workshops, and a box in which all the material was delivered to the workshop.
In addition, different adaptions to the various media, the printing process, and the delivery to the workshop network were also accomplished by our teams. Likewise, the development of the entire promotion was managed, from the creation of a website that included a registration form, to the review of all the participants and the shipping of the promotions.
This promotional strategy combined both point-of-sale and online actions, including the design of banners for different communication media in the industry, and therefore reach all the target audience aimed by the promotional campaign.
