We rely on the characteristics of the new Class A as a concept to present a vehicle so innovative and connected that it even responds with its own voice to the call of Hey Mercedes! Part of the strategy of the event was the innovation in props and the show that the more than 800 attendees enjoyed. The event was enlivened with projections, a live countdown, a performance of classical music fused with electronics by a violinist with fluorescent lighting, cocktails or a spectacular DJ. An event of an experiential and sensory nature to promote a memorability and memory of the brand among the attendees.