beon. Communication has designed and developed the creative concept and graphic visuals of the launching of the last PocketPay product: a pre-paid card with VISA benefit launched to the market with the endorsement of eKuantia and the national society of Tobacconists.
To launch this non-bank card, beon. created both offline and online designs adapted to the different media that were part of this product launch strategy. A campaign that was simultaneously launched in Madrid and Barcelona.
This campaign used a wordplay based claim that reflected the main advantage of the product using humorous language to connect the audience.
Creative and copy elements provided by the agency have bring life to an online social media campaign, an offline specialized media campaign, and different outdoor advertising actions to complement the launching strategy while maximizing the way of reaching the product target audience.
