beon. Events was in charge of the presentation of the new OpenMind book, an initiative fostered by BBVA, with the aim pf generating and disseminate knowledge in society.
In this sense, beon. designed and executed the stage design and mise en scène, creating different backdrops and sets to give an impression of volume. In sum, beon. was responsible for the creativity process, plus event management and execution.
The chosen venue for this presentation was the Palacio del Marqués de Salamanca, headquarters of BBVA Foundation, where the 150 guests gathered under the claim ‘Digital Revolution: Promises and Realities’ to present the publication: La era de la perplejidad. Repensar el mundo que conocíamos.
Cultural events that beon. adds to the company’s service portfolio, but most importantly goals which are common to both organizations: innovation and technological research.
