beon. Worldwide, has colaborated with its divisions of events and communication in the production of the XIII Foro Profesional del Anunciante, organized by the Spanish Association of Advertisers (AEA), the professional society representing the advertising companies and agencies in the defence of their interests regarding marketing communication. This forum edition has been hosted at the CEOE venue in Madrid.
The event, under the claim ‘Are we facing the Perfect Storm?’ has provided a debate upon the efficacy of the current management model, corporate transparency, and the future of advertising.
In accordance with the values and philosophy of beon., this type of action reinforces an industry more and more focused on the evolution of this sector towards a more competitive, transparent, and innovative market.
