Torraspapel Distribución, part of Grupo Lecta, and leading company in paper distribution and media for the printing industry in Spain, commissioned beon. Worldwide to accomplish the elaboration of a communication action which reflected the new product series and packaging of HP Papers, client of the retail giant.
Thus, and starting from the main goal of communicating the shift to a product improvement and a reduction of the number of references in the product line, beon. Designed a communication plan that fostered this message of innovation.
Under a claim that aimed to taste the new formula, a 3D format simulating a yogurt lid that helped to reinforce “the concept of full renewal”, in words of the designers who created this proposal.
Based on this context, beon. teams designed a campaign which used both traditional posting and email, and also accomplished the design of several format of online advertising for Torraspapel Distribución website.
