A movie theater, the perfect venue to announce a launch

Schweppes Suntory trusts once more beon. Worldwide to organize their most exclusive events. The occasion this time was the Horeca Convention 2018.

More than 250 guests and professionals gathered at Cines Capitol in Madrid, the chosen venue to present Schweppes company strategies for the Hotel, Restaurant, and Catering industry. And what a better setting than the iconic Capitol edifice crowned by the legendary Schweppes neon sign.

A morning session that had the Premium Mixer by Schweppes experiences as protagonists of the presentation of strategies. Schweppes presented their distribution channels all their brands’ novelties, the approach of each of them, and the new horizons of the leading drinks Company.

The mise-en-scène for the presentation should be absolutely flawless. beon. designed and executed the décor and stage, plus the stage management and speech contents. The event had a special halo of grandiosity thanks to the theater cinematic screen.

A magnificent venue that just due to its location, characteristics and versatility, offers the chance of hosting a unique event. The perfect scenario to launch a ‘premiere’.

Touring road show
During the next days, Schweppes Suntory will be showcasing new products lines in a road show across the major Spanish cities.