BMW presented their new M2 and M5 Coupé models to a group of specialized media who drive test the new cars in the Ascari circuit in Ronda, Malaga.
Journalists from the international motor industry coming from Austria, BeLux, Canada, Denmark, EU-CS, France, Germany, East Asia, Middle East, Japan, Italy, Portugal, India, the Netherlands, Russia, South Africa, Spain, Sweden/Baltic region, Switzerland, UK, and the USA were the lucky professionals who had the privilege to discover the new models.
beon. Worldwide organized in two weeks a 2-day event for groups that tested the new BMW models in the Ascari circuit. During these two days, all the media groups had the chance to test the cars on the tracks while and enjoy an hour ‘Scenic Drive’ in the surroundings.
beon. teams were responsible for the general management, hiring of suppliers, production, branding, space decor, airport marquees setup for welcoming the media, and the organization of translation services for the different nationalities of the professionals attending the event.
