New tools for interactive meetings, data acquisition, and immersive technologies are currently some of the most in-demand trends in event world. Could you imagine sharing the room with a client who is thousands of kilometers away? Watching a conference that took place months ago? Holograms make these and other situations now possible, though this technology origins are nothing new. This technology was first discovered in 1948, but the world did not know about it until the first science-fiction movies such as the famous Star Wars saga.
Holograms never stop their evolution, every time becoming more real, a technique specialized in shows, concerts, and events.
Holography is one of the hot-trend sciences that nowadays causes a bigger impact on event attendees. This technology allows to create 3D images through the light of a laser. This optical effect leads the brain to perceive images as it they were floating figures. An impressive technology that allows to display on stage people or objects that are not present.
Some of its advantages include movement, multi-shapes, virtual objects and 3D animations, plus the optional presence sensor allows interaction with the audience. This technology multiplies the impact among attendees as it is a superb tool to communicate in a clear, powerful way therefore giving way to a better reception of the corporate message.
Every time more agencies use holograms in their events, though their high cost still averts their standardization. This technology is addressed to all types of clients that aim to differentiate themselves from their competitors and communicate their products and services in a powerful, impressive way. Product launches, media briefings, networking sessions, corporate events, entertainment, meetings, and conventions.
Some examples of current events using hologram technology:
– Press calls and media briefings for product launchings in different parts of the world.
– 3D virtual host for live interaction with the audience during the event.
– Exhibition of virtual objects and products. Large size images with great realism to attract all looks in public spaces or transit-oriented areas.
