Experiential marketing action for Rebook
We organize a traveling sporting event based on the motto "Defeat the monster within you"
beon. Worldwide and Reebok join forces to create experiential action through a traveling sporting event. With the campaign "Defeat the monster inside you", participants immersed themselves in a universe inspired by the world of video games, facing obstacles that represent the monsters of laziness, laziness and a sedentary lifestyle. Through expert advice, Reebok promoted the use of sports equipment to overcome these challenges and fostered a motivating environment among participants. With this experiential marketing action, from beon. Worldwide we merge the world of sports and video games with the active promotion of a healthy lifestyle, offering participants a unique experience that strengthens the relationship between the Reebok brand and its audience.
