Stand at the Web Summit

The stand proposal designed by beon. Worldwide was based on activating disruptive communication

Our stand proposal for Web Summit sought to become a different and surprising space, being perceived as a great visual milestone within the fair by all visitors. To do this, we rotate the traditional point of view, and place an ocean at the top of the structure, turning it into the sky. Similarly, we simulated the structure of a container in which the visitor seemed to be immersed in a large mass of floating water, thanks to the transparency of the production materials used. As an activation within the space, we proposed that visitors discover the company's plans and strategies with the aim of building a better world. The stand received more than 7,000 visitors.