beon. Worldwide

New packaging trends in 2018

Monday October 22nd, 2018
[es:]Tendencias del packaging en 2018[en:]New packaging trends in 2018

Two big trends are already leading the market this year and they will continue to do so in upcoming ones.

The first of these trends is the user tendency to evaluate the waste potentially produced by the goods purchased, once these are opened and Packaging needs to be thrown away. People have started to care more about waste production and the rubbish generated worldwide. Packaging industry started to change years ago and will continue to do so in accordance to the evolution of the consumer mind and the culture of respect for the environment.

Packaging creatives and R&D departments together with the brand marketing responsables are focusing their efforts on the use of recycled and new materials that helps to wrap and preserve goods. For this, the same professionals concentrate their communication efforts on the advantages of the new packagings and their properties.

Frequently, consumers discard food just because they do not trust the form or materials or the information display on the packaging. In relation to this, we worked with one of our clients, Apis, in the development of one ‘easy peel’ system with an exclusive extra lid that maximized fresh preservation up to 7 days once the product is opened.

The second trend is about the opportunity that e-commerce brings to brands. Purchases increase as the increase in purchases over the Internet means that packaging can be thought not only for its correct delivery, but also for its reuse in case of return or for a daily use different from the purchase.

Caring for the image that brands project and customers perceive when the latter receive products at home also allows to leverage and enhance the contact beyond the simple act of ordering and delivering. In fact, this is a great chance for brands to increase customer engagement. For example, Scalpers asked for a special packaging that allowed their customers to reuse it as a long-term storage utility at home. Our project for them combined the brand aesthetics with a reusable opening and fastening system.

It is also a great opportunity to send surprises inside the packaging that multiplies the impacts of the brand to the consumer and its environment. For example, for some time Scalpers included a beer opener with their logo in each home-delivered order. This fostered a longer relationship brand-customer, besides producing brand impacts in the customer’s friend circles.

Miguel Mora, beon. Communication General Director

Balance Productions

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Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies

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Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio

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Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


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OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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