beon-communication

X, Z, Y… Which generation does your target audience belong to?

Wednesday October 31st, 2018

All marketing strategy is based on identifying and knowing our target audience. Global trends have transformed the mentality and behavior of our market, changing preferences and purchasing patterns.

Each generation is unique and brings something new to the world. These last generations are more familiarized with technology, but in the end they all complement each other, especially when developing a work project.

Throughout time, each generation have lived a series of experiences marked by a series of unique characteristics, what has made them to differ from the rest of generations while determining their relationship with the digital world.

Different classifications of generations have emerged over the years, and becomes crucial for brands to distinguish them and their behavior in order to connect with them. So far, we can differentiate four generations last generations in a scope of approximately 20 years:

Baby Boomers: The group of population born between 1946 and 1964. Interested in the digital world, but not really used to it. Their favorite social media tools are Facebook, Google +, and Twitter.

Generation X: People who were born between 1965 and 1979, also called ‘digital immigrants’, ‘Gen X’ or ‘MTV Generation’. Considered at present as those that move the world at economic level. Tech-lovers, but still quite alien to the internet world, social media, or e-commerce.

Generation Y: Those born between 1980 and 1999, also known as ‘Millennials’. They grew with internet, love social media as a communication tool, including blogs, videos, and addicted to their smartphones and tablets.

Gen Z: Group of people who were born from the year 2000. They are also identified with the name of ‘Centennials’. Internet is part of their routine and daily life, as they are connected 20 hours a week to the internet by any of its forms. Their favorite social media are Instagram, Snapchat or YouTube.

Let’s not forget a new generation called Alpha: children born from 2010 onwards and therefore the newest generation. Characterized by a strong tendency to consumerism projected until 2025. Driven by the touch logic, and 100% digital.

Knowing our audience will be crucial to focus on our most successful strategies.

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Expresión

 

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JanOff

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An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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