beon. Events

“The greatest challenge for event managers is never to relax”

Friday January 25th, 2019

Javier Sánchez, team supervisor at beon. Events, speaks about the importance of building customer loyalty through hard work, and how to create memorable, successful experiences.

Is it an undeniable truth that there are not two events alike?
Absolutely. There are not two events alike because everything in an event that are the same because it is impossible that organizers, audience, venue, contents, audiovisuals, décor, etc. are repeated exactly the same.

Even similar projects or briefings will be developed and executed in a complete different way by every company or agency. When a briefing is collected, even if the same was commissioned to two different agencies, they will deliver a very different event. From the point of view of the company, every time you organize your internal convention, even if attendees are the same, you will change the content to surprise them. And finally, from the perspective of the audience, they will interpret the content in a different way, and this directly affects the development of the event itself.

What do mean by “create memorable experiences”?
This means, in short, the challenge of every event manager. To achieve a level in which attendees associate your company or team to something they truly enjoyed. This is the greatest recognition a professional can dream of.

How will you define a successful event strategy?
For me, a successful event strategy is one that runs parallel to the market trends. One may try to anticipate future winds but in events, taking into account the current economic and social situation, you cannot think in the long term. Given the fact that there is a strong competition between companies that minimize margins to gain more business, the strategy to be followed, in my opinion, is to provide maximum quality to the event, I think should be the fact of giving more quality to the event, even if it means some loss. In the end, if you expose yourself to a social opinion you will prefer to have spent a little more from the budget to make it perfect than taking risks that may damage your image.

What are the present and future challenges for the event manager?
I believe that the immediate challenge if your company is doing well is to try to retain as many customers as possible. It may seem a conservative attitude, but I think that in the end, if you keep loyal customers and you do it well, your work will have a positive impact and new business opportunities will come to you.

Looking ahead, I think the main challenge is not to sit back and relax. You have to try to keep training and be interested in keeping up with trends and innovations, and improve all the resources. This will make your clients to trust you and want you to manage their events.

Name some of the mandatory elements to add value to the event.
The physical elements that are part of an event, to a large extent are given by the budget or the needs of the client. This is why we are probably limited in this sense and there will be times we could do nothing to improve the material part. But the greatest differentiating element lies in the account manager. If you get the client to trust you blindly, anything you may suggest for their event, will be seemed appropriate.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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