Martina Ferri, event account manager at beon. Italy, shares her vision on the Italian event industry, and tells us how clients there are becoming increasingly interested in techology and innovation.
What does Italy offer to those brands thinking of celebrating their events in this country?
Italia has positioned itself as a destination with a great history, culture, and lifestyle… and a solid tradition in the event industry that provides trustability. Besides, innovation combined with a certain aesthetic education and the famous creativity behind the seal Made in Italy always guarantee amazing results.
Which cities would you recommend for an incentive travel?
I do not think that a place is better than other. The difference relies on the stay duration, which may allow both clients and organizers to choose between destinations more or less distant from international airports.
How do Italian clients try to impress their event guests?
The Italian client, more than ever is keeping an eye on technology and innovation. In fact, offering an experience with a high technological impact is fundamental. You have to play ahead and surprise them, exceeding their expectations. Moreover and above all, you have to know how to do it without leaving the budget
What is your dream event?
I dream of a big public event across Europe, and I cannot wait to make this dream a reality with beon. Worldwide.