September opens a new consumerism cycle, marked by the so-called ‘back to school’ period. The end of holidays, getting back to work and daily routine are a life-saver for companies, plus a great opportunity for business. Brands do not miss this chance to attract new clients, start new projects, or polish some pre-summer ideas.
The end of the summer period or ‘back to school’ time, is one of the best moments to communicate with our customers and, in turn, take advantage to launch special products. Promotions grow and landing pages, banners and emails are duplicated. The arrival of this month marks the day to day of our society, and is directly related to consumption and change in the star products that will accumulate the advertising ranks. A big occasion for brands to find the best way to reach their customers.
Back to routine, the flow of commercial activity goes back to normal, and numerous factors may boost the purchase action among our customers, working on new campaigns with the right timing. Consumers need to make new season purchases and both brands and companies see this as a big opportunity.
As in any other time of the year, we should take into account in the first place our target audience to maximize results and obtain the best response on the part of the consumer.
Some creative solutions that may help in this new term:
– Analyze the market and research our competitors.
– Create communication campaigns in social media to promote new products.
– Create promotion campaigns for regular customers.
– Open new markets.
– Launch internationalization.
September, we are ready for new challenges!
