Ahorramas supermarket chain continues consolidating their positioning by focusing on a concept claim which alludes to the quality of their products. beon. Worldwide, in charge of the company’s advertising campaign for the second year, has given a new direction to brand image in the industry with a strategy based on humor.
Within the main outlines that marked the campaign starting at the beginning of this year, beon. has launched a second set of actions that has reinforced the presence of the company in the industry with the aim of reminding the target audience Ahorramas claim (“Lo bueno empieza aquí”).
Thus, a fairy, a bear, or the philosopher Plato are the protagonists of the new TV spots. These regional ads are reinforced by a content plan, radio slots, specific actions developed in the social media profiles, and the design and production of elements for the points of sale.
beon. has reinforced in this new campaign the previous line of work, emphasizing the quality of the products’ origin, following the briefing provided by the client. Una opción que no solo ayuda a destacar la calidad de los productos, sino también, la experiencia de compra y la creación de momentos únicos que hacen grande un día cualquiera. Y lo ha hecho continuando con el humor como clave de sus acciones.
An approach that not only helps to highlight the quality of the products, but also to boost the shopping experience by creating unique moments that make any day great. A campaign that uses humor as a core tone.