Outdoor advertising solutions and advantages

Thursday September 20th, 2018

When we talk about outdoor or out-of-home advertising we refer to the one that takes place in public places and addresses a specific target, therefore the perfect solution to contact our customers while they are outside their homes or offices. Outdoor advertising media are very varied: posters, billboards, signs, digital screens, mupis, etc. All those installations in public areas or places where any type of act, show, or event takes place.

Among its major advantages, the following can be highlighted:

– OOH advertising constitute a very valuable complement to the advertising campaigns launched in other media, reinforcing the brand message.

– Provides an active communication media twenty-four hours a day, seven days a week.

– Uses strategic places to increase the number of impacts in the target audience.

– Helps to address the concept towards certain segments.

– Consists of low cost, effective, and productive media.

Outdoor advertising is one of the most versatile and diverse media. The way to capture a concept will be very different depending on the channel used. We can differentiate between conventional advertising and high-impact special formats:

– Billboards. The most common media, due to its efficient performance in terms of traffic and visibility. Can be used in combination with 3D signs, digital screens, etc.

– Neon signs. Display a brand logo, and sometimes include images.

– Mupis, lighted street advertising, bus shelter advertising. Typical of cities, they address to pedestrians and drivers. Usually have two different, unrelated sides.

– Transport advertising. Advertising on buses, taxis, or undergrounds. The outer space of these vehicles is used to display advertising or information.

– Video screens. Installed in commercial centers, malls, stadiums, etc.

– Wallscapes. Generally they cover some type of refurbishing or transformation, and therefore their design and location depends on the building particulars.

– Signage. Frequently used in strategic city spots.

– Walls. Permanent advertising printed on building façades on roads or close to cities.

The advertising industry is facing significant challenges due to increasing technological challenges and changes in consumers’ habits, offering constant solutions and advantages.

Balance Productions

Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco

Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies

Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio

Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


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OnOff Audiovisuals

Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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