When we talk about outdoor or out-of-home advertising we refer to the one that takes place in public places and addresses a specific target, therefore the perfect solution to contact our customers while they are outside their homes or offices. Outdoor advertising media are very varied: posters, billboards, signs, digital screens, mupis, etc. All those installations in public areas or places where any type of act, show, or event takes place.
Among its major advantages, the following can be highlighted:
– OOH advertising constitute a very valuable complement to the advertising campaigns launched in other media, reinforcing the brand message.
– Provides an active communication media twenty-four hours a day, seven days a week.
– Uses strategic places to increase the number of impacts in the target audience.
– Helps to address the concept towards certain segments.
– Consists of low cost, effective, and productive media.
Outdoor advertising is one of the most versatile and diverse media. The way to capture a concept will be very different depending on the channel used. We can differentiate between conventional advertising and high-impact special formats:
– Billboards. The most common media, due to its efficient performance in terms of traffic and visibility. Can be used in combination with 3D signs, digital screens, etc.
– Neon signs. Display a brand logo, and sometimes include images.
– Mupis, lighted street advertising, bus shelter advertising. Typical of cities, they address to pedestrians and drivers. Usually have two different, unrelated sides.
– Transport advertising. Advertising on buses, taxis, or undergrounds. The outer space of these vehicles is used to display advertising or information.
– Video screens. Installed in commercial centers, malls, stadiums, etc.
– Wallscapes. Generally they cover some type of refurbishing or transformation, and therefore their design and location depends on the building particulars.
– Signage. Frequently used in strategic city spots.
– Walls. Permanent advertising printed on building façades on roads or close to cities.
The advertising industry is facing significant challenges due to increasing technological challenges and changes in consumers’ habits, offering constant solutions and advantages.