BMW gathers specialized press from 22 countries to launch two new models

beon. Worldwide organized the presentation of the new BMW models F 750 GS and F850 GS to the international press, in the exclusive southern destination Costa del Sol.

During three days, specialized press from motor world coming from 22 different countries attended the launching of two new models by the German car giant. The city of Mijas, in the province of Malaga, was the chosen destination hosting this professional meeting.

Our beon. team in Málaga was responsible of the full event production and logistics. A detailed activities and workshop program long two days, was accompanied by routes and circuits where attendees could test the new car models. A format which consisted in combining corporate and leisure actions to promote the latest brand creations in a relaxed, pleasant atmosphere.