Anniversary

The communication strategy based on a musical experience managed to make the event a viral action

From beon. Worldwide we lead the communication action for the 20th anniversary of Hard Rock Café, creating an unforgettable event that brings together music legends. This creation of unique experiences paid tribute to the stars who marked the history of music, highlighting their cultural legacy and creating a Music Walk. The inauguration generated an unprecedented media impact, becoming a viral action on social networks. The communication strategy focused on the emotional experience and connection with the public, enhancing the positioning of the brand as a reference in the music scene. With this action we demonstrate beon's commitment. Worldwide with communicating the brand through genuine, authentic and memorable experiences that connect with the audience, strengthening the relationship with the brand and its link with music.