Ericsson showcased its latest innovations at LEAP 2026, one of the world's leading technology and innovation events, held at the Riyadh Exhibition & Convention Center - Malham in Saudi Arabia.
Featuring curved LED screens, integrated lighting, dedicated meeting areas and immersive experience zones, the space became a platform for showcasing technologies shaping the future of connectivity, including artificial intelligence, mission-critical networks and the path towards 6G.
Behind the visitor experience was a comprehensive scope of work encompassing concept development, design, production, scenography, furniture, decoration, installation, technical integration and audiovisual content, all delivered for a global technology leader at one of the industry's most influential events in a strategically important market.
This project once again demonstrated beon. Stands' ability to conceive, produce and deliver complex international projects, working seamlessly alongside local teams and supporting global brands across key markets such as Saudi Arabia.
We are proud to have been present at LEAP 2026 and to continue creating spaces where innovation, technology and brand experience come together
